Tour Of The Black Country Sportive

Inspired by Paris-Roubaix

Sunday 7 May 2017

The Lapierre Tour of the Black Country is a 100km sportive which takes in 20km of cobbled roads, stony farm tracks and bridleways in the West Midlands and Worcestershire, with a Roubaix-style velodrome finish.

Cheshire Cobbled Classic Sportive

Inspired by the Tour of Flanders

Sunday 29 May 2016

The Lapierre Cheshire Cobbled Classic is an extremely tough 105km sportive featuring twelve cobbled sectors. Five cobbled climbs exceed 20% in gradient, including the infamous 45% max. Corkscrew - the steepest in the country.

White Roads Classic Sportive

Inspired by the Strade Bianche

Sunday 3 July 2016

The Lapierre White Roads Classic is a 115km sportive that includes nine sectors of white gravel and chalk roads totalling 15km on and around The Ridgeway in Oxfordshire - an Area of Outstanding Natural Beauty.



Tour of the Black Country — Cheshire Cobbled Classic — White Roads Classic


The Lapierre Classics sportives are modelled on what we think are the three most exciting and iconic one-day Classics on the professional Calendar: Paris-Roubaix, the Tour of Flanders and the Strade Bianche respectively.

They are not primarily based around big climbs, as many sportives are, but rather on variations in surface: the long flat gravel and cobbled sectors of the Tour of the Black Country, which mimic Paris-Roubaix; the short, steep Flanders-like cobbled climbs of the Cheshire Cobbled Classic; the white gravel and chalk roads of the White Roads Classic, which replicate the Italian strade bianche. Each of these surfaces provides a unique riding experience, but common to all of them is the enhanced sensation of speed and the adrenaline that riding on unpaved roads delivers. The Lapierre Classics Series captures the epic quality of these famous races, and gives you a real sense of what riding them is like.

Lapierre are the title sponsors of the Tour of the Black Country, the Cheshire Cobbled Classic and the White Roads Classic. Lapierre have provided bicycles for the French professional team FDJ for the last thirteen years – the longest collaboration between team and bicycle supplier in the professional peloton. Bradley Wiggins rode Lapierre bicycles in the early years of his professional career, as did former World Champion Philippe Gilbert. In 2014 FDJ riders on Lapierre bikes achieved podium placings in the Cobbled Classics, the cyclo-cross World Cup and most memorably in the Tour de France, where the 22-year-old Thibaut Pinot was third overall and best young rider. FDJ place particular emphasis on the Cobbled Classics – and on Paris-Roubaix in particular – and the team is managed by two-time Paris-Roubaix winner Marc Madiot (1985, 1991), with the assistance of 1997 winner Frederic Guesdon. Given that the Cycle Classics Series of sportives is modelled on the Classics, we are very happy to be associated with Lapierre and FDJ.

We are proud that the Cycle Classics Series is supported by Lapierre.


Cheshire Cobbled Classic – White Roads Classic- Tour of the Black Country

Lapierre Bikes

'One of the best sportives I have ever participated in. Great route, great technical challenge and I thoroughly enjoyed it. I will spread the word.'

- Christopher R.

'Fantastic concept! Great to have an event with a new edge. Looking forward to next year!'

- Paul H.

'The Tour of the Black Country is probably the best sportive route in the annual calendar. Organised to the highest professional standards and quickly gaining a reputation right across Europe, this is a ride of absolute brilliance.'

- Urban Cycles

'The best-organized sportive I've ever been to. Incredible that 2014 was the first running of the event. The corporate big boys had better watch out!'

- Neil K.

'Brilliant event!'

- Julie B.

'Excellent event. Well run. Definitely a different sportive and should be a regular on the sportive calendar for decades. Chapeau to all involved.'

- John C.


- Alistair C.




Terms and Conditions