Tour Of The Black Country Sportive

Inspired by Paris-Roubaix

Sunday 20 May 2018

The Wilier Tour of the Black Country takes in 30km of cobbled roads, stony farm tracks and bridleways in the Midlands, and finishes in an outdoor Roubaix-style velodrome. Fully revised for 2018 with 4 spectacular new unpaved sectors. New 100-mile (160km) option, in addition to the original 100km route.

Cheshire Cobbled Classic Sportive

Inspired by the Tour of Flanders

Sunday 10 June 2018

The Wilier Cheshire Cobbled Classic is one of the toughest sportives in the country, featuring twelve cobbled sectors. Five cobbled climbs exceed 20% in gradient, including the infamous 45% max. Corkscrew - the steepest climb in the country. Choose the new 100-mile (160km) option or the original 100km route.

White Roads Classic Sportive

Inspired by the Strade Bianche

Sunday 1 July 2018

The Wilier White Roads Classic includes 18 sectors of white gravel and chalk roads totalling 30km on and around The Ridgeway in Oxfordshire - an Area of Outstanding Natural Beauty. As challenging as the Strade Bianche - the professional race it is based on. New 100-mile option, plus a shorter 100km route.

THE WILIER ROUBAIX SERIES

CR

Cardiff Roubaix

Monday 27 August 2018

Cardiff Roubaix is a pan-flat 100km Paris-Roubaix-inspired sportive. 11 gravel sectors and bridleways. Finishes on Cardiff's iconic Maindy Velodrome.

RR

Reading Roubaix

Sunday 12 August 2018

Reading Roubaix is a 100-km Paris-Roubaix-style sportive with 13 gravel sectors in the Thames Valley & Chilterns. It finishes on the historic Palmer Park velodrome.

LR

Liverpool Roubaix

Sunday 9 Sept 2018

Liverpool Roubaix is a tough 100km Roubaix-inspired sportive. 10 unpaved/cobbled sectors and a finish on the spectacular new outdoor velodrome at Knowsley.

The Wilier Classics Series is a unique set of events inspired by the most exciting and iconic one-day Classics on the professional road racing calendar: Paris-Roubaix, the Tour of Flanders, and the Strade Bianche. Like their professional counterparts, the Wilier Classics events are all defined by unusual road surfaces: the gravel and cobbled sectors of the epic Tour of the Black Country, which pay homage to Paris-Roubaix; the short, steep Flanders-like cobbled climbs of the Cheshire Cobbled Classic; and the white gravel and chalk roads of the White Roads Classic, which mimic the Italian strade bianche (literally ‘white roads’). Each of these surfaces provides its own characteristic riding experience, but common to all of these types of surface are the enhanced sensations of speed, and the excitement that riding on rough unpaved roads provides. In addition, riding on these old, battered unpaved roads provides a direct connection to cycling’s past, and to the heritage and traditions of this beautiful sport. The Roubaix-inspired Tour of the Black Country finishes on a large outdoor velodrome, as does Paris-Roubaix itself, which has made the Roubaix velodrome one of the most iconic venues in all of cycling. Building on the sell-out success of the Tour of the Black Country, the new ‘Roubaix Series’ follows the same format of unpaved roads/velodrome, making use of the best outdoor velodromes in the UK, at Cardiff, Reading and Liverpool. The Wilier Classics Series captures the epic quality of Paris-Roubaix, the Tour of Flanders and the Strade Bianche, and gives you a real sense of what riding them is like.The Tour of the Black Country sportive was rated in 2016 as one of the Top 6 cycling events in the UK.

In 2017, the Tour of the Black Country, Cheshire Cobbled Classic and White Roads Classic, will offer 100-mile route options for the first time, alongside the original 100 km distances. The 100-mile routes, in combination with the difficulty of the surfaces, will make these events among the very toughest in the UK. Even the shorter 100 km distances still pose a significant challenge. Although these events are inspired by classic European cycle races, they also have a recognizable British identity, rooted in the local landscapes and culture.

Wilier are the new title sponsors of the Tour of the Black Country, the Cheshire Cobbled Classic and the White Roads Classic, and for the Roubaix Series of velodrome-based events. Wilier have been producing high quality bicycles in Italy since 1906 and supplied a range of professional teams over the years, most memorably to the late Marco Pantani ‘s Mercatone Uno team in the 1990s. Pantani made the fastest ever ascent of Alpe d’Huez on his ‘Il Pirata’-styled Wilier in 1997, on the way to finishing third in that year’s Tour de France. The famous Italian cyclist Fiorenzo Magni rode a Wilier in his 1948 Giro d’Italia win as well as in his 1949 and 1950 Tour of Flanders wins. World Champion Alessandro Ballan rode a Wilier bicycle to victory in the 2008 UCI Road World Championships. In 2016, the stylish Italian rider Filippo Pozzato rode to a top-10 finish in Milan-San Remo, and repeated this feat in the 2017 Tour of Flanders, on the striking Wilier Cento10Air. We are proud to be sponsored by Wilier, a company who shares our passion for the Classics. 

Filippo Pozzato storms up the Kwaremont at the head of the 2017 Tour of Flanders.

The stylish blue and yellow Cento10Air from Wilier Triestina.

Marco Pantani in 1997, the year in which he finished 3rd in the Tour de France.

Alessandro Ballan on his way to winning the 2008 UCI World Championship Road Race.

'One of the best sportives I have ever participated in. Great route, great technical challenge and I thoroughly enjoyed it. I will spread the word.'

- Christopher R.

'Fantastic concept! Great to have an event with a new edge. Looking forward to next year!'

- Paul H.

'The Tour of the Black Country is probably the best sportive route in the annual calendar. Organised to the highest professional standards and quickly gaining a reputation right across Europe, this is a ride of absolute brilliance.'

- Urban Cycles

'The best-organized sportive I've ever been to. Incredible that 2014 was the first running of the event. The corporate big boys had better watch out!'

- Neil K.

'Brilliant event!'

- Julie B.

'Excellent event. Well run. Definitely a different sportive and should be a regular on the sportive calendar for decades. Chapeau to all involved.'

- John C.

'Cool.'

- Alistair C.

 

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