Tour Of The Black Country Sportive

Inspired by Paris-Roubaix

Sunday 23 April 2017

The Tour of the Black Country is an epic 100-mile (160km) event, taking in 30km of cobbled roads, stony farm tracks and bridleways in the West Midlands and Worcestershire, with a Roubaix-style velodrome finish. Fully revised for 2017 with 4 spectacular new unpaved sectors. Original 100km route option.

Cheshire Cobbled Classic Sportive

Inspired by the Tour of Flanders

Sunday 11 June 2017

The Cheshire Cobbled Classic is one of the toughest sportives in the country, at 100 miles long (160km), and featuring twelve cobbled sectors. Five cobbled climbs exceed 20% in gradient, including the infamous 45% max. Corkscrew - the steepest climb in the country. Original 100km route option.

White Roads Classic Sportive

Inspired by the Strade Bianche

Sunday 9 July 2017

The White Roads Classic is a 100-mile (160km) sportive that includes 18 sectors of white gravel and chalk roads totalling 30km on and around The Ridgeway in Oxfordshire - an Area of Outstanding Natural Beauty. As challenging as the Italian Classic it is based on. Original 100km route option.




Cardiff Roubaix

Monday 28 August 2017

Cardiff Roubaix is a pan-flat 100-mile (160km) Paris-Roubaix-inspired sportive. 11 gravel sectors and bridleways. Finishes on Cardiff's iconic Maindy Velodrome. Original 100km route option.


Reading Roubaix

Sunday 17 Sep 2017

Reading Roubaix is a 100-mile (160km) Paris-Roubaix-style sportive with 13 gravel sectors in the Thames Valley & Chilterns. It finishes on the historic Palmer Park velodrome. Original 100km route option.


Liverpool Roubaix

Sunday 1 Oct 2017

Liverpool Roubaix is a tough 100-mile (160km) Roubaix-inspired sportive. 10 unpaved/cobbled sectors and a finish on the spectacular new outdoor velodrome at Knowsley. Original 100km route option.


The Cycle Classics Series is a unique set of events inspired by the most exciting and iconic one-day Classics on the professional road racing calendar: Paris-Roubaix, the Tour of Flanders, and the Strade Bianche. These events are all defined by unusual types of road surface: the gravel and cobbled sectors of the epic Tour of the Black Country, which pays homage to Paris-Roubaix; the short, steep Flanders-like cobbled climbs of the Cheshire Cobbled Classic; and the white gravel and chalk roads of the White Roads Classic, which mimic the Italian strade bianche. Each of these surfaces provides a challenging riding experience, but common to all of them are the enhanced sensations of speed and excitement that riding on rough unpaved roads provides. The Roubaix-inspired Tour of the Black Country finishes on an outdoor velodrome. Building on the success of the Tour of the Black Country, the Roubaix Series follows the same format, and makes use of the best outdoor velodromes in the country, at Cardiff, Reading and Liverpool. The Cycle Classics Series captures the epic quality of these famous races, and gives you a real sense of what riding them is like, and the unpaved roads provide a direct connection to cycling’s past.

The 100-mile distances, combined with the difficulty of the surfaces, make them among the very toughest in the UK. There will still be the option, however, to ride the shorter 100km route. While these events are inspired by classic European cycle races, they also have a recognisable British identity, rooted in the local landscapes and culture. Lapierre are the title sponsors of the Tour of the Black Country, the Cheshire Cobbled Classic and the White Roads Classic. Lapierre have provided bicycles for the French professional team FDJ for the last thirteen years. Bradley Wiggins rode Lapierre bicycles in the early years of his career. In 2014 FDJ riders on Lapierre bikes achieved podium placings in the Cobbled Classics, and in the Tour de France, where the 22-year-old Thibaut Pinot was third overall. FDJ place particular emphasis on the Cobbled Classics – and on Paris-Roubaix in particular – and the team is managed by two-time Paris-Roubaix winner Marc Madiot (1985, 1991), with 1997 winner Frederic Guesdon. The Tour of the Black Country sportive was rated as one of the Top 6 cycling events in the UK, together with the Fred Whitton, Ride London and the Tour de Yorkshire.

Lapierre Bikes

'One of the best sportives I have ever participated in. Great route, great technical challenge and I thoroughly enjoyed it. I will spread the word.'

- Christopher R.

'Fantastic concept! Great to have an event with a new edge. Looking forward to next year!'

- Paul H.

'The Tour of the Black Country is probably the best sportive route in the annual calendar. Organised to the highest professional standards and quickly gaining a reputation right across Europe, this is a ride of absolute brilliance.'

- Urban Cycles

'The best-organized sportive I've ever been to. Incredible that 2014 was the first running of the event. The corporate big boys had better watch out!'

- Neil K.

'Brilliant event!'

- Julie B.

'Excellent event. Well run. Definitely a different sportive and should be a regular on the sportive calendar for decades. Chapeau to all involved.'

- John C.


- Alistair C.


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