Tour Of The Black Country Sportive

Inspired by Paris-Roubaix

Sunday 23 April 2017

The Lapierre Tour of the Black Country takes in 30km of cobbled roads, stony farm tracks and bridleways in the Midlands, and finishes in an outdoor Roubaix-style velodrome. Fully revised for 2017 with 4 spectacular new unpaved sectors. New 100-mile (160km) option, in addition to the original 100km route.

Cheshire Cobbled Classic Sportive

Inspired by the Tour of Flanders

Sunday 11 June 2017

The Lapierre Cheshire Cobbled Classic is one of the toughest sportives in the country, featuring twelve cobbled sectors. Five cobbled climbs exceed 20% in gradient, including the infamous 45% max. Corkscrew - the steepest climb in the country. Choose the new 100-mile (160km) option or the original 100km route.

White Roads Classic Sportive

Inspired by the Strade Bianche

Sunday 9 July 2017

The Lapierre White Roads Classic includes 18 sectors of white gravel and chalk roads totalling 30km on and around The Ridgeway in Oxfordshire - an Area of Outstanding Natural Beauty. As challenging as the Strade Bianche - the professional race it is based on. New 100-mile (160km) option , plus a shorter 100km route.




Cardiff Roubaix

Monday 28 August 2017

Cardiff Roubaix is a pan-flat 100km Paris-Roubaix-inspired sportive. 11 gravel sectors and bridleways. Finishes on Cardiff's iconic Maindy Velodrome.


Reading Roubaix

Sunday 17 Sep 2017

Reading Roubaix is a 100-km Paris-Roubaix-style sportive with 13 gravel sectors in the Thames Valley & Chilterns. It finishes on the historic Palmer Park velodrome.


Liverpool Roubaix

Sunday 1 Oct 2017

Liverpool Roubaix is a tough 100km Roubaix-inspired sportive. 10 unpaved/cobbled sectors and a finish on the spectacular new outdoor velodrome at Knowsley.

The Cycle Classics Series is a unique set of events inspired by the most exciting and iconic one-day Classics on the professional road racing calendar: Paris-Roubaix, the Tour of Flanders, and the Strade Bianche. Like their professional counterparts, the Cycle Classics events are all defined by unusual road surfaces: the gravel and cobbled sectors of the epic Tour of the Black Country, which pay homage to Paris-Roubaix; the short, steep Flanders-like cobbled climbs of the Cheshire Cobbled Classic; and the white gravel and chalk roads of the White Roads Classic, which mimic the Italian strade bianche (literally ‘white roads’). Each of these surfaces provides its own characteristic riding experience, but common to all of these types of surface are the enhanced sensations of speed, and the excitement that riding on rough unpaved roads provides. In addition, riding on these old, battered unpaved roads provides a direct connection to cycling’s past, and to the heritage and traditions of this beautiful sport. The Roubaix-inspired Tour of the Black Country finishes on a large outdoor velodrome, as does Paris-Roubaix itself, which has made the Roubaix velodrome one of the most iconic venues in all of cycling. Building on the sell-out success of the Tour of the Black Country, the new ‘Roubaix Series’ follows the same format of unpaved roads/velodrome, making use of the best outdoor velodromes in the UK, at Cardiff, Reading and Liverpool. The Cycle Classics Series captures the epic quality of Paris-Roubaix, the Tour of Flanders and the Strade Bianche, and gives you a real sense of what riding them is like. The Tour of the Black Country sportive was rated in 2016 as one of the Top 6 cycling events in the UK, together with the Fred Whitton, Ride London and the Tour de Yorkshire.

In 2017, the Tour of the Black Country, Cheshire Cobbled Classic and White Roads Classic, will offer 100-mile route options for the first time, alongside the original 100 km distances. The 100-mile routes, in combination with the difficulty of the surfaces, will make these events among the very toughest in the UK. Even the shorter 100 km distances still pose a significant challenge. Although these events are inspired by classic European cycle races, they also have a recognizable British identity, rooted in the local landscapes and culture.

Lapierre are the title sponsors of the Tour of the Black Country, the Cheshire Cobbled Classic and the White Roads Classic. Lapierre have provided bicycles for the French professional team FDJ for the last thirteen years, and Bradley Wiggins rode Lapierre bicycles in the early years of his career at FDJ. In 2014, FDJ riders on Lapierre bikes achieved podium placings in the Cobbled Classics, and in the Tour de France, where the 22-year-old Thibaut Pinot was third overall. The following year, Pinot also claimed victory Alpe d’Huez on the radically-styled Lapierre Xelius – a bicycle so versatile that while nominally a climbing bike, it also also took Arnaud Demare to victory in the sprint finish of the 2016 Milan-San Remo. FDJ place particular emphasis on the Cobbled Classics – and on Paris-Roubaix in particular – and the team is managed by two-time Paris-Roubaix winner Marc Madiot (1985, 1991), and 1997 winner Frederic Guesdon. Lapierre, in conjunction with the FDJ riders have developed a striking range of bicycles, designed specifically for the unique demands of the Classics, with the Pulsium model used exclusively in Paris-Roubaix. We are proud to be sponsored by Lapierre, a company who shares our passion for the Classics.

Lapierre Bikes

'One of the best sportives I have ever participated in. Great route, great technical challenge and I thoroughly enjoyed it. I will spread the word.'

- Christopher R.

'Fantastic concept! Great to have an event with a new edge. Looking forward to next year!'

- Paul H.

'The Tour of the Black Country is probably the best sportive route in the annual calendar. Organised to the highest professional standards and quickly gaining a reputation right across Europe, this is a ride of absolute brilliance.'

- Urban Cycles

'The best-organized sportive I've ever been to. Incredible that 2014 was the first running of the event. The corporate big boys had better watch out!'

- Neil K.

'Brilliant event!'

- Julie B.

'Excellent event. Well run. Definitely a different sportive and should be a regular on the sportive calendar for decades. Chapeau to all involved.'

- John C.


- Alistair C.


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